This is the main hangtag design for a new brand called Lacrosse U.S.A.which will start up in 2015. It is being compared strongly with the now gone Rugby by Ralph Lauren. I will be releasing artwork on a regular basis up until the launch.
This design mixes typefaces with hand lettering and hand drawing.
I also used part of a lithograph by
American painter George Catlin that is in the public domain
and is attributed to him on the back. The Native American origins and heritage of the game
of Lacrosse plays just as an important role as the
East Coast/Ivy League/Prep School style in the brand's DNA.